CREATIVE
BRANDING GROUP
branding & publication design
Alta Window Fashions
Since 2015 I have worked with the client Creative Director to rebrand Alta and create an entire program of sample books and sales aids for the sales force. We have refreshed our work twice, taking into account user feedback to produce complementary and up to date looks. New books had to work with old books as the deliverables were produced on staggered schedules.
Project included individual sample books for multiple product lines; all swatch cards; accessory booklets; consumer guide books; a brand style guide; a PowerPoint template and style guide; sell sheet templates; and an overview video. For both brand updates, I was solely responsible for layout and prepping printer files. I also guided our copy writer on messaging and product technicalities, and at times, wrote copy myself.