Clarity.
Brevity.
Vividness.
The three keys to effective storytelling.
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My role is to craft your story using all the tools of my trade, my professional experience, and these three touchstones. Here's what to expect when we work together.
design brief
My process begins with listening and questioning to understand how your vision, goals, and preferences inform the task at hand.
research & ideation
Next, I generate concepts and explore creative directions through brainstorming, competitive market research and sketching. I focus on several viable options to present in rough form to you.
development
With a solid foundation in place, I finetune the chosen direction, finessing each element, from typography to imagery, and evaluating the art in context.
delivery
The process culminates in final artwork reflecting the evolution of your brief into an impactful, beautiful design which meets (or exceeds!) your project goals.
LOGO & BRAND IDENTITY
Your enterprise will stand out from the crowd with a well-crafted logo and brand identity that is used consistently across all consumer touchpoints, and looks amazing everywhere it's deployed, from billboards to social media profiles.
EMAIL MARKETING
As email marketing trends toward more personalization and interactivity, your strategy may need a tactical boost with graphics targeted to segments or rolled out in drip campaigns. And don't forget dark mode optimization!
PRINT DESIGN
What makes a successful print design? The arrangement of visual elements and typography in a clear hierarchy that leads your audience to grasp the desired message--whether that's information, opinion or emotion.
SOCIAL MEDIA GRAPHICS
Elevate your brand's online presence with graphics designed to engage and inspire. Visually striking content translates your message across platforms, cultivating a vibrant digital identity in the social media landscape.
PRESENTATION DESIGN
Any live sales presentation or leave-behind pitch deck needs to engage, inform and persuade the viewer. My design expertise will elevate your slides and help you deliver key messages with impact and flair.
INFOGRAPHICS
Infographics transform complex information into compelling visual narratives. Data-driven insights combined with creative design can make even the most intricate concepts easily understandable and shareable.
Contact
Like what you read? Get in touch to learn more.
Credit to Katy Milkman of Choiceology podcast for the three key elements of storytelling.